We are a few weeks into the new year. Time really does pass with the blink of an eye. At this time, I would imagine that most agents have mapped out where they want to take their business and are off and running. There may still be some of you that are still working on your business goals and objectives for the coming year.

Many agents spend the majority of their time managing their transactions and not consistently generating new business. As a result, this leaves agents with financial highs and lows in their business model. Many agents struggle with creating systems to bring in new business and end up focusing on either too many activities or activities they are not comfortable with. Work on putting your systems in place now do that you can be deliberate with your marketing efforts in 2017. A flexible plan will help you stay on track throughout the coming year. A flexible plan will allow you to quantify your effort, change what is not working and do more of what is.

Consider incorporating the following activities into your business planning efforts next year: 

  • Evaluating your niche client group;
  • Pick two or three marketing platforms to reach your target group and master them.

Niche marketing allows you to concentrate on a very defined group of people, rather than marketing to the masses. Real estate is a business, and as business owners, we have certain groups of individuals that we want to target. For some, that may be luxury buyers, for others that may be the art crowd or first-time buyers. Spend time identifying who your ideal client. Study where they shop, what they read and what their behaviors are. Once you define who you are targeting, you can then develop a detailed and effective marketing plan to reach your ideal consumer.

Many traditional businesses focus their marketing efforts on their target market and are consistent and deliberate in their efforts. Your real estate business should be no different. Once you have defined your ideal customer and have outlined a flexible marketing plan, put it into practice. Consider focusing your efforts on two or three marketing mediums. Learn everything you can about those platforms and work to master them. You cannot be all things to all people. This will keep you from becoming overwhelmed and will allow you to provide valuable and well thought out content to your clients. 

Working your business without a plan is like standing at the street corner handing our money to strangers. A simple plan and system will allow you to be consistent and quantify your efforts. As you gauge your efforts, do not be afraid to change what is not working and do more of what is working well for you. 

Remember, what you do now, will pay you 90 days from now. Consider improving your momentum now, so you will have a better opportunity to be busy when spring arrives.

Finally, let’s cheers to more business and a better paycheck in 2017!

*Note: Original article was published on Dec. 19th.

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